How Long Should a TikTok or Reels Ad Be?
Most short video ads work best at 15 to 30 seconds: a hook in the first 2 seconds, one clear message, and a call to action at the end. Owoop builds ads in this range from your website link, with captions so they work without sound.
See plansWhat is the best length for a short video ad?
Aim for 15 to 30 seconds. Shorter ads hold attention better; go longer only if you have a lot to show.
Why does the first 2 seconds matter?
People scroll fast. The first line must name their problem or your offer, which is why Owoop writes three different hooks per run.
Do ads need captions?
Yes. Many people watch with sound off, so Owoop adds captions to every ad.
Plans
Starter €19 a month (4 ads), Growth €49 (15 ads), Agency €129 (50 ads, up to 10 brands). Cancel anytime. Compare plans.
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